CASE STUDY- ARROW TRANSPORT
Arrow Transport Logistics & Quarantine Services is a premier Australian Port Cartage and Warehousing company, proudly privately owned and operated since 2011. The mission at Arrow Transport is to deliver outstanding transport and logistics services across Melbourne, Sydney, Brisbane, and Perth. They strategically position their depots near the nation’s three major stevedores and key empty container depots, ensuring efficient and reliable service for our clients nationwide.
Project Information
Client
Arrow Transport
Category
Marketing Partnership
Date
April 25, 2023 – Present
Location
Melbourne, Australia
The Challenge
Arrow Transport confronted a major hurdle in their digital landscape: a weak online presence coupled with a website that severely underperformed. The existing site was riddled with broken links, frequent glitches, and outdated design elements, making it difficult for potential customers to navigate and engage. This not only hindered their ability to effectively showcase their services but also affected their credibility in the competitive logistics industry. Addressing these issues was crucial for Arrow Transport to elevate their brand image and drive business growth.
The Results
Arrow partnered with HAUL Agency with a clear vision: to significantly enhance their national brand presence and drive sustained business growth. Recognising the potential of modern marketing strategies, Managing Director Craig Webster had the foresight and openness to embrace innovative approaches. With a shared commitment to these goals, Craig entrusted HAUL Agency as their dedicated marketing partner, laying the foundation for a successful and ongoing collaboration.
We implemented a comprehensive, multi-touchpoint strategy, executed in five strategic phases to ensure maximum impact.
Results
Our strategic approach delivered impressive results across all metrics:
• Revenue surged by 53% within 12 months.
• Website traffic skyrocketed by 472%.
• Organic search visibility doubled, with a 100% increase in results.
• LinkedIn page followers grew by 125%, expanding Arrow Transport’s digital footprint and engagement.