Logistics marketing agency, Melbourne
The marketing agency for transport and logistics companies
Branding, websites, content, social media and paid ads for the people who move the world's freight.
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Our story
At HAUL, we work with one industry only: transport and logistics. That focus is the whole point.
Founded in January 2024 after four years running marketing inside Border Express, one of Australia's largest carriers.
We build the brand, the website, the content and the ads, then run them month in, month out, so word of mouth stops being the only pipeline.
We work with road freight carriers, port cartage and container transport, warehousing and distribution, cold chain operators, freight forwarders and customs brokers.
More about usServices
Six servicesone industry
Six things we do for logistics companies. Each one stands alone. Together they are a complete marketing function you do not have to hire.
Branding
A rebrand or a brand from scratch, built for how logistics buyers actually choose.
Learn moreWeb Development
Fast, static websites that replace WordPress and Wix. Built to rank and to convert.
Learn moreContent Creation
Video, drone and photography at your depots, with your fleet and your people.
Learn moreContent Management
Social media, SEO blogs, internal documents and newsletters, run for you every month.
Learn morePaid Advertising
Meta and LinkedIn campaigns aimed at the buyers and the drivers you want.
Learn morePersonal Branding
LinkedIn ghostwriting for logistics executives who want to be known in the industry.
Learn moreProof
+53%
revenue, alongside a 472% rise in website trafficPete and his team have been instrumental in increasing our reach on all social platforms, using his well devised content marketing strategies, professional photographers, drone pilots, and videographers and also revamping our website.
Craig WebsterManaging Director, Arrow Transport 
Client feedback
Feedback fromlogistics operators
Pete and his team managed our marketing needs, internally as well as externally, and the results have far exceeded our expectations. I highly recommend using HAUL Agency as your one stop shop for all your marketing needs.
Mark LuffBorder Express Working with HAUL has been a game-changer for Bluestar Global. Their deep industry knowledge and strategic approach helped us refine our brand messaging and reach the right audience. The results speak for themselves—increased brand awareness and stronger growth.
Mos KassabyBluestar Global Logistics Pete's deep understanding of the transport logistics industry has been a game-changer for our marketing efforts at Core Logistics. His expertise has helped us significantly increase our brand visibility and attract higher-quality leads, which has been invaluable for our business growth
Daniel HoangCore Logistics What stands out most is his understanding of the logistics industry. His advice often goes beyond marketing and helps us think through how we manage and grow our business. If you are in logistics and looking for a marketing partner who understands your business, I would wholeheartedly recommend Pete and Haul Agency.
Richard Li24 Customs Our approach
Word of mouth built it.It will not scale it.
Apply
A short application tells us whether we are a fit.
Discovery call
A video call on your goals, challenges and priorities.
Proposal
A custom plan and a clear agreement.
Onboarding
First invoice, then we get to work.
FAQ
Your questions,answered clearly
What makes HAUL different from other digital marketing agencies?
HAUL is solely dedicated to the Transport & Logistics industry, which means we understand your business challenges, market dynamics, and customer needs better than a generalist agency. Our industry-specific experience allows us to create targeted marketing strategies that resonate with your audience and deliver measurable results.
How do you measure the success of your marketing campaigns?
We track success using a variety of tools, including Google Analytics for website traffic, Google Search Console for SEO performance, LinkedIn analytics for personal branding, and other platforms. Our focus is on driving key metrics like lead generation, brand awareness, and ultimately, increased revenue for your business.
What types of services does HAUL offer?
Six things, all for logistics companies: branding, web development, content creation (video, drone and photography), content management (social media, SEO blogs, internal documents and newsletters), paid advertising on Meta and LinkedIn, and personal branding for logistics executives on LinkedIn.
How do you ensure your marketing strategies align with our business goals?
We start every partnership with a deep discovery process, where we dive into your business goals, target audience, challenges, and industry specifics. We then create a custom marketing strategy that aligns with your objectives and continuously optimise it based on performance metrics and feedback.
How quickly can I expect to see results from your marketing efforts?
The timeline for results varies depending on the type of campaign and your specific goals. For example, SEO typically takes several months to show significant impact, while paid media campaigns can generate leads more quickly. We'll give you a realistic expectation upfront and provide ongoing reporting to track progress.
What does working with a logistics marketing agency cost?
It depends on the scope. Most partners work with us on a monthly retainer agreed after the discovery call, with one-off projects such as a website or a rebrand quoted separately. We give you a clear figure before anything starts.
Do you work with freight forwarders and customs brokers?
Yes. Our partners include road freight carriers, port cartage operators, warehousing and distribution businesses, cold chain operators, freight forwarders and customs brokers. If you move or clear freight, you are in our lane.
Do you work with companies outside Australia?
Yes. We are based in Melbourne and work with transport and logistics companies worldwide: Australian and New Zealand carriers, US transportation, trucking and 3PL companies, and UK haulage firms. Everything runs remotely, so where you are makes no difference to how we work together.
Let's startthe conversation
Tell us about your business. If it looks like a fit, we book a discovery call.