Case studies
Selected work
What success looks like: how HAUL grew Arrow Transport and Border Express with branding, websites, content and search.
Two partnerships, documented in numbers. Arrow Transport came to HAUL in April 2023 with a dated website and a reputation that lived on word of mouth. A rebrand, a new site, content shot at the depots and a LinkedIn programme followed, and revenue rose 53% in the next twelve months, with website traffic up 472% and organic search visibility doubled. Border Express, one of Australia's largest carriers, had almost no online presence in 2019. Four years of search, ads, content and LinkedIn took website traffic up 455%, organic results up 100% and delivered 153,000 Google Ads clicks.
How to read them. Each study runs the same way: where the client started, what we did and in what order, and what moved. The figures come from the client's own analytics and ads accounts. Where a number cannot be shown publicly we say so rather than round it up.
All case studies
Rebuilding Arrow Transport's brand presence nationally
Building Border Express's digital presence from zero
More on the way. The other names on the home page logo wall get their studies written once there are twelve months of results to show.
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