A marketing agency dedicatedto transport and logistics

How it started

HAUL Agency was established in January 2024 from the rebrand of a general digital marketing agency. Founder Pete Lynagh's work with Border Express, one of Australia's largest logistics companies, from 2019 to 2023 showed how badly the industry needed marketing people who understood it. HAUL was set up to serve only transport and logistics.

Where we are now

HAUL works with some of Australia's leading logistics operators, including Border Express, Arrow Transport, Bluestar Global Logistics, Datts Logistics, AAW Global Logistics and Core Logistics, on branding, websites, content, paid advertising and LinkedIn. A core team is backed by a network of trusted industry specialists: photographers, videographers, drone pilots, designers and developers.

Who we work with

Road freight carriers, port cartage and container transport, warehousing and distribution, cold chain operators, freight forwarders and customs brokers. Most are Australian operators with ten to several hundred trucks; some are international forwarders. We are based in Melbourne and work remotely with partners anywhere, which in practice means a weekly call, a shared content calendar and a monthly report in plain numbers.

What we actually do

Six things, and only those six: branding, website development, content creation, content management, paid advertising and personal branding on LinkedIn. Most partners start with the one that hurts most, usually the website or the brand, then keep us on a monthly retainer to run the content and the ads. The depots, the drivers and the fleet are the content; we show up with the photographer and the drone pilot and the sales team gets material it can use the same week.