Case study

Rebuilding Arrow Transport'sbrand presence nationally

Client
Arrow Transport
Engagement
Marketing partnership
Period
April 2023 to present
Location
Melbourne, Australia
Arrow Transport

Arrow Transport Logistics & Quarantine Services is a privately owned Australian port cartage and warehousing company, operating since 2011 with depots in Melbourne, Sydney, Brisbane and Perth positioned near the three major stevedores and the key empty container depots.

The challenge

Arrow had a weak online presence and a website that underperformed: broken links, frequent glitches and an outdated design that made it hard for prospects to find and engage with their services. It was costing them credibility in a competitive market.

What we did

Managing Director Craig Webster brought HAUL in as Arrow’s dedicated marketing partner. We ran a multi-touchpoint strategy in five phases: brand and website rebuild, content production at the depots, ongoing social media, search, and LinkedIn for the leadership team.

The results

The figures above are Arrow’s first twelve months with HAUL. The partnership is ongoing.

Craig Webster, Managing Director of Arrow Transport, on site Photographing an Arrow Transport reach stacker at the container yard Filming an Arrow Transport reach stacker

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