Border Express is a nationally recognised distribution services company: bulk and parcel express freight, warehousing and logistics, backed by a national network. Founded in 1981 and now part of FMH Group, one of Australia’s five largest logistics companies.
The challenge
In 2019 Border Express had a clear objective: build brand awareness and an online presence from the ground up, because there was almost none.
What we did
Starting from scratch, we built the strategy and then delivered it end to end: website, content, social media, search and Google Ads, working inside the business as their marketing function for four years.
The results
The figures above cover 2019 to 2023. This is the engagement that led to HAUL being founded as a logistics-only agency.